Digital products are the way a lot of products are going. They’ve been around in the computer business at the very least since the first personal computers were produced. And they’ve been available in retail markets since at the very least CDs became popular (before that they were probably technically magnetic tape products).

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But since the internet, they’ve appeared everywhere.

Which means you may be thinking of making your personal digital product or even a range of them.

I’d encourage that – it’s fast, fun and can be profitable!

Most likely the easiest digital product to create is an audio one.

The program is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I take advantage of cancels out background noise and won’t break your budget.

Then all you have to to accomplish is decide what you are going to make your digital product about, write a script or an outline and start recording.
That probably sounds too easy. But in essence that’s all there is to making your own digital product.

Of course, there are many steps inside each of those main parts. The most critical is deciding what you are going to include in your new product. Generally, you should aim at teaching one thing well for every product you create.

There are a couple of reasons for that:

People generally prefer specific information rather than “jack of all trades” information
It usually commands a higher price
Think about what you pay for in the way of digital products. If it’s console and video gaming, you’ll buy the latest blockbusers, not the compendiums. Exactly the same applies to books – you’ll purchase a method to lose 7 pounds in 7 days a lot more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without going over the most notable on calories. Despite the fact that they would probably give you the same end result.

The same goes for your digital product. Look for a need – or actually a “want” – and fill it. There’s a crucial difference between needs and wants.

Maybe a third of the populace here in the united kingdom are overweight. But it doesn’t mean they’re all ideal candidates for a digital product teaching them getting healthier.

You should drill down to those who not only need the information you’re selling but have a big enough need to say “I want that now”.
It’s also a easier sale. So before you may spend time making your digital product, consider whether or not people will in actuality want what you’re creating.

Then go ahead and produce it, package it up with a nice sales letter and a download page of some kind.

Then drive traffic to it using articles such as this one, posts on your website, videos on YouTube. And as many other methods as you can come up with regularly.

Once you start getting some traffic and sales, focus on both or three methods that are working best. But that’s getting ahead of ourselves – you have to actually make your digital product first!