On-page content is the foundation of any good SEO strategy. But what does it take to create truly helpful and engaging on-page content?
In this blog post, we’ll share 7 tactics you can use to make your on-page content better in 2023. From improving your imagery to taking advantage of voice search optimization, these tips will help you keep your content fresh and engaging for both users and search engines. So let’s get started!
- Improve your imagery
One of the quickest and easiest ways to make your on-page content better is to improve your imagery. People are visual creatures, and good images can help break up text, add interest, and explain complex concepts.
According to a high ranking content writing services agency, when selecting images for your on-page content, try to choose ones that are high-quality and relevant to the topic at hand. In addition, be sure to add alternate text (a.k.a. “alt text”) to all of your images. This will help search engines understand what your images are about and how they relate to your overall content.
- Use videos
Videos are another great way to add visual interest to your on-page content. Not to mention, they can also help you communicate complex ideas more effectively.
Thrive Content Writing Agency mentioned that when incorporating videos into your on-page content, be sure to host them on a site like YouTube or Vimeo and then embed them onto your page. This will help ensure that your videos load quickly and don’t take up too much space on your server.
- Optimize for voice search
With the rise of digital assistants like Siri, Alexa, and Cortana, more and more people are using voice search to find information online. And this trend is only going to continue in the years to come.
So how can you optimize your on-page content for voice search? Start by using natural language and long-tail keywords throughout your content. In addition, be sure to structure your content in a way that’s easy for users to consume. For example, use short paragraphs and bullet points to make your content skimmable.
- Incorporate social media
Social media should be an integral part of any good on-page content strategy. Not only can it help you promote your content, but it can also give you insights into what’s resonating with your audience.
When using social media marketing to improve your on-page content, be sure to post links to your articles and blog posts on a regular basis. In addition, try to engage with other users who are talking about related topics. This will help get your name out there and build relationships with potential customers and partners.
- Make your content shareable
If you want people to share your on-page content, you need to make it easy for them to do so. The easiest way to do this is to add social media sharing buttons to your pages. These buttons should be prominently displayed so that users can share your content with just a few clicks.
In addition, you should also try to create “click-worthy” headlines and meta descriptions. These elements are often what show up when your content is shared on social media, so make sure they’re attention-grabbing and informative.
- Pay attention to design
The design of your on-page content can have a big impact on how users interact with it. That’s why it’s important to pay attention to things like font size, line height, and white space when creating your content.
In general, you want your on-page content to be easy to read and digest. So make sure your design choices reflect that. For example, use a large font size for headings and subheadings and plenty of white space to break up paragraphs of text.
- Use data-driven insights
Finally, make sure you’re using data-driven insights to improve your on-page content. Digital Marketing Agency Dallas advised that there are a number of tools out there that can help you track things like pageviews, time on page, and bounce rate. These metrics will give you a good idea of how users are interacting with your content and where they’re dropping off.
Armed with this information, you can then make changes to your on-page content accordingly. For example, if you notice that people are bouncing from your site after reading just a few paragraphs, you might want to make your content more scannable. On the other hand, if you see that people are spending a lot of time on your site but not converting, you might need to work on your call-to-action.
No matter what, always remember that data should be driving your decisions when it comes to on-page content. By paying attention to the numbers, you can ensure that your content is as effective as possible.